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The Art of the Pitch: Persuasion and Presentation Skills that Win Business Peter Coughter
Publisher: Palgrave Macmillan

Jun 17, 2011 - In a defining 1998 article in the Harvard Business Review titled “The Necessary Art of Persuasion,” Jay Conger, an organizational behavior professor, presented a very different view of persuasion. Nov 18, 2013 - The idea originated with entrepreneurs who needed to pitch their business proposals quickly to potential investors in order to secure funding. Don't… Many times you will not win people over with your first attempt. Mar 30, 2012 - How to win new business without pitching, reclaim control of client engagements and stop giving away your thinking for free. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Mar 22, 2013 - Precision coaching for all presenters. Occasionally, a great idea will sell itself. He also instructs a selling skills workshop called “Sell With Success” . Nancy Duarte's Guide to Persuasive Presentations is a concise primer to the skills of presenting, from planning your pitch through to polished delivery. The Art of the Pitch: Persuasion and Presentation Skills that Win Business. My friend, John Designers, art directors, writers and other creative professionals resign themselves against it. We Will Replace Presentations with Conversations: To be truly free of the pitch we must change the tone of these meetings with our prospective clients and move from the presenter/compiler role to that of the expert practitioner. Turn the situation around and make your presentation appealing by finding out what your audience thinks, values, and needs.